Kuala Lumpur, June 24, 2025 — Starting 1st July 2025, the price of tobacco products in Malaysia is set to rise significantly as part of the government’s latest excise duty increase aimed at curbing smoking rates and boosting public health.
The Ministry of Finance has announced an increase in excise duty on cigarettes by RM0.40 per stick, translating to an estimated RM8.00 hike per pack of 20 sticks. Other tobacco products — including rolling tobacco, cigars, and emerging alternatives like nicotine pouches and e-cigarette liquids — will also see a proportional increase in taxation.
According to government officials, this move is part of the National Tobacco Control Strategy and aligns with Malaysia’s goal of becoming a smoke-free nation by 2040.
“The tax revision is intended to discourage tobacco consumption, especially among youth, while increasing healthcare funding for smoking-related illnesses,” said Finance Minister Tengku Datuk Seri Zafrul Aziz.
The new price hike is expected to push a standard cigarette pack to over RM25, depending on the brand. Retailers have been instructed to update their pricing in accordance with the new excise rates by midnight on June 30.
Health advocacy groups have welcomed the decision. “Higher prices have proven effective in reducing smoking rates. It’s a step in the right direction,” said Dr. Nor Hayati Ramli from the Malaysian Council for Tobacco ContAmid this shifting landscape.
Zyok Nicotine Pouches — a local, smoke-free alternative — has emerged as a promising option for adult nicotine users looking to avoid both combustion and rising costs.
“Zyok offers a powerful, modern solution for nicotine users who want something clean, discreet, and unaffected by tobacco taxes,” said a spokesperson from the brand. “There’s no smoke, no ash, no smell — and most importantly, no tax burden.”
Developed in Malaysia and inspired by the local slang “syok” (meaning enjoyable or satisfying), Zyok Nicotine Pouches are marketed as a spit-free, odorless product that fits into the pocket and modern lifestyle — ideal for offices, travel, or indoor use.
Available now at zyokpouches.com, the product comes in multiple flavors and strengths, designed to suit local preferences.
Health advocates say such alternatives, if properly regulated, can support harm reduction goals. However, authorities continue to stress that nicotine products are intended for adult smokers only and are not recommended for non-smokers or youth.
With traditional tobacco products becoming less affordable, Zyok’s rise may signal a broader shift in how Malaysians consume nicotine — one that’s smoke-free, modern, and syok.